Modern Media Studies (Print ISSN: 3078-3151; Online ISSN: 3104-5049)

Copyright © 2025 by Modern Media Studies. All rights reserved.

MMS, Vol.1, No.1, 2025, pp.136-143

国家媒介形象“他塑”与“自塑”的动态博弈

——评《美国电影里的中国形象及其影响研究》

路丽影（Lu Liying）[1]，吴家镔（Wu Jiabin）[2]

摘要：国家媒介形象是一个在他者与自身话语交锋中不断流动的动态展现。《美国电影里的中国形象及其影响研究》在丰富的文献史料托举下全面而系统地分析了传统与当代美国电影中涉华影片所塑造的中国“定型化形象”及“自我东方化”景观，揭示了现象背后复杂的政治、经济、文化和社会背景。其媒介形象构建过程显示了他者凝视和主体言说之间不断变化和相互影响的动态博弈关系。中国始终在努力摆脱西方影视媒介作品中塑造的固有刻板印象的桎梏，积极重塑一个更加真实而全面的中国形象的路上，不断提升在全球跨文化传播场域中的话语权，力求在世界文化竞技场上发出更加响亮和更有力量的声音。

关键词：美国电影；中国形象；“他塑”；“自塑”

Title: The Dynamic Interplay of “Other-Shaping” and “Self-Shaping” of National Media Image - A Review of The Study of China’s Image in American Films and Its Influence

Abstract: The national media image is a dynamic representation that continuously flows amidst the confrontation of discourses between the other and the self. The Study of China’s Image in American Films and Its Influence provides a comprehensive and systematic analysis, supported by rich historical literature, of the stereotypical images of China and the phenomenon of “self-Orientalism” that are constructed in both traditional and contemporary American films featuring China. This analysis reveals the complex political, economic, cultural, and social backgrounds behind the observed phenomena. The process of constructing media images demonstrates the dynamic interplay and mutual influence between the gaze of the other and the discourse of the subject. China has been striving to break free from the constraints of entrenched stereotypes portrayed in Western film and media, actively reshaping a more authentic and comprehensive image of China, while continually enhancing its discourse power in the global cross-cultural communication area, aiming to project a louder and more powerful voice in the world cultural stage.

Keywords: American Cinema; Chinese Images; “He Shapes”; “Self-Shapes”

[1] 路丽影（Lu Liying）,广州大学戏剧与影视学硕士研究生，研究方向：电影学。电邮：2663435532@qq.com。

[2] 吴家镔（Wu Jiabin）（通信作者）,广州大学戏剧与影视学硕士研究生，研究方向：电影学。电邮：wu13192012454@163.com。