Modern Media Studies (Print ISSN: 3078-3151; Online ISSN: 3104-5049)

Copyright © 2025 by Modern Media Studies. All rights reserved.

MMS, Vol.1, No.1, 2025, pp.131-135 

“智”化与“人”化：虚拟数字人的文明跃迁——评陈龙强、张丽锦的《虚拟数字人3.0》

于子玄（Yu Zixuan）[1]

摘要：《虚拟数字人3.0》作为一本具有前瞻性的著作，在元宇宙框架内系统地研究了虚拟数字人的技术演进、产业生态系统以及社会文化影响。基于著作之上，本文通过提出“智能化”和“人性化”的双重分析框架，用以在人类与虚拟数字人之间的共生动态关系下，评估虚拟数字人的变革发展轨迹。其中，“智能化”这一维度涵盖了技术层面的进步以及应用场景的拓展，而“人性化”则是指虚拟数字人在外观、个性和交互体验方面的延伸。尽管虚拟数字人在当下已取得了令人瞩目的显著进展，但本研究分析强调，需秉持审慎且具前瞻性的学术态度，以妥善应对虚拟数字人快速发展进程中所衍生的伦理模糊地带、身份重构困境以及社会技术风险等一系列复杂问题，并深度思索其未来的发展走向与趋势。

关键词：虚拟数字人；虚拟数字人产业；元宇宙

Title: “Intellectualization” and “Humanization”: The Civilizational Leap of Virtual Digital Humans—A Review of Chen Longqiang & Zhang Lijin's Virtual Digital Humans 3.0

Abstract: Virtual Digital Human 3.0 is an innovative work that systematically examines the technological evolution, industrial ecosystem, and socio-cultural implications of virtual digital humans within the metaverse framework. By interrogating the symbiotic dynamics between humans and virtual digital humans, the article advances a dual analytical framework, “intelligentization” and “humanization” to evaluate their transformative trajectories. The former dimension encompasses technological advancements and expanded application scenarios, while the latter refers to its extension in appearance, personality, and interactive experience. While marveling at the remarkable progress achieved by virtual digital humans at the current stage, the analysis advocates for a circumspect and forward-looking perspective to navigate the ethical ambiguities, identity reconfigurations, and socio-technical risks inherent in their proliferation mindset and calls for deep reflection on their subsequent development trends.

Keywords: Virtual digital human; Virtual digital human industry; Metaverse

[1] 于子玄（Yu Zixuan），顺德职业技术学院酒店与旅游管理学院教师，研究方向：旅游管理，智慧旅游。电邮：100040937@qq.com。