The Waiting of Time: The Impact and Communication Strategy of the Documentary Film Little Garden

Modern Media Studies

MMS, Vol. 1, No. 1, 2025, pp.65-71.

Print ISSN: 3078-3151; Online ISSN: 3104-5049

Journal homepage: https://www.mmsjournal.com

DOI: Https://doi.org/10.64058/MMS.25.1.06

时光的等待：

纪录电影《小园林》的影像力度与传播策略

周 晨（Zhou Chen）

摘要：小众精良之作、充满松弛感的纪录片《小园林》以家庭为单位，以时间为数轴，既客观记录了苏州新私家小园林建设，又真实再现了小园林主人苏式的日常生活，带观众走进家的温馨与园林艺术完美结合的“活”的私家园林；同时片头片尾借瑞云峰巧妙地引入了园林时间，将一代又一代人的成长与变迁巧妙地捕捉并呈现出来，思索私家园林的当代传承与命运，展现出创作者的人文关怀和社会思考。宣发团队在特色化文化空间首映礼、路演、点映、观影团四者创意联动使其获得了取得了较高的媒体和社交平台的关注度，形成了口碑电影的长尾效应，为小众纪录电影宣发模式做了富有意义的尝试和探索。

关键词：纪录电影《小园林》；影像力度；传播策略

作者简介：周晨，江苏警官学院副教授，研究方向：戏剧影视文学。电邮：zhouchen820109@163.com。

Title: The Waiting of Time: The Impact and Communication Strategy of the Documentary Film Little Garden

Abstract: The Documentary Film Little Garden is centered around families and uses time as the number axis. It objectively recorded the construction of new private gardens in Suzhou, while also authentically depicting the daily life of the garden owners in the Su-style.This film takes the audience into the warmth of home combined with the perfect artistry of a “living” private garden. The film’s opening and closing ingeniously introduce the concept of “Garden Time” through the use of Ruifeng Peak, skillfully capturing and presenting the growth and changes of generation after generation, while contemplating the contemporary heritage and fate of private gardens, thereby showcasing the creator’s humanistic concern and social reflection. The publicity team garnered significant media and social platform attention through the creative collaboration of the premiere ceremony, roadshows, screenings, and viewing groups in a distinctive cultural space, creating a long-tail effect for word-of-mouth films and making meaningful attempts and explorations in the publicity model for niche documentary films.

Keywords: Documentary Film Little Garden; Visual Impact; Communication Strategy

Author Biography: Zhou Chen, Associate Professor, Jiangsu Police Institute. Research Interests: Drama, Film and Television Literature. E-mail: zhouchen820109@163.com.