Modern Media Studies

MMS, Vol. 1, No. 2, 2025, pp.238-249.

Print ISSN: 3078-3151; Online ISSN: 3104-5049

Journal homepage: https://www.mmsjournal.com

DOI: Https://doi.org/10.64058/MMS.25.2.07

检视“泛娱乐化”视域下的当代话语狂欢和众声喧哗

周建强（Zhou jianqiang）

摘要：新融媒体智能视读的娱乐文化对人思想认识、认知方法，乃至整个社会文化发展趋向产生了深刻影响。针对当下网红文化经济异军突起，所引发的娱乐狂欢对现实性价值的狂热寻求，进而在其众声喧哗中迷失思想精神的超验性意义迷思。社会公共文化话语，由群体理性与秩序逐渐转变为个人社会性话语的碎化与撕裂、暴力与对峙、娱乐狂欢。数智时代需要检视大众娱乐文化与娱乐大众的信息话语，会消解和离散国家主流意识，也会侵损个人价值判断、人生品位与道德底线。故此，亟需警惕“泛娱乐化”的危与机，探究“泛娱乐化”话语狂欢与众声喧哗形成的原因，进而构建健康规范的实践发展路径，以免迷失人生目标与真谛，蚀化生命价值与意义，腐化存在镜像与意识幻象。

关键词：网红经济文化；泛娱乐化；狂欢理论；众声喧哗；当代性检视

作者简介：周建强，首都师范大学教育学院博士，伊犁师范大学中国语言文学学院硕士生导师。研究方向：学校课程与教学。电邮：909718885@qq.com。

Title: Examine the Carnival of Contemporary Discourse and the Uproar of the Crowd From the Perspective of “Pan-Entertainment”

Abstract: The entertainment culture of new integrated media’s intelligent visual reading has profoundly influenced people's understanding, cognitive methods, and even the overall development trend of social culture. In response to the current rise of internet celebrity culture and economy, the resulting entertainment frenzy manifests an avid pursuit of realistic values, leading to a loss of the transcendental significance of thought and spirit amid the cacophony of voices. Public social culture discourse has gradually shifted from collective rationality and order to fragmented and torn individual social discourse, marked by violence, confrontation, and entertainment fervor. In the era of digital intelligence, it is necessary to examine how mass entertainment culture and the discourse of entertaining the masses can erode and disperse the mainstream national consciousness, as well as impair personal value judgments, life taste, and moral boundaries. Therefore, it is urgent to be vigilant about both the dangers and opportunities of 'pan-entertainment,' to explore the causes behind the discourse frenzy and cacophony generated by 'pan-entertainment,' and to construct a healthy and regulated path of practical development, so as to avoid losing life goals and truths, eroding the value and meaning of life, and corrupting the mirror of existence and the illusions of consciousness.

Keywords: Internet celebrity economy and culture; Pan-entertainment; carnival theory; The crowd was in an uproar; A Contemporary Review

Author Biography: Zhou Jianqiang, Doctoral Candidate, College of Education, Capital

Normal University; Master's Supervisor, School of Chinese Language and Literature, Yili

Normal University. Research Interests: School Curriculum and Instruction. E-mail: 909718885@qq.com.

Received: 16 Jun 2025 / Revised: 31 Oct 2025 / Accepted: 01 Nov 2025 / Published online: 30 Nov 2025 / Print published: 30 Dec 2025