Modern Media Studies

MMS, Vol. 1, No. 2, 2025, pp.274-284.

Print ISSN: 3078-3151; Online ISSN: 3104-5049

Journal homepage: https://www.mmsjournal.com

DOI: Https://doi.org/10.64058/MMS.25.2.11

Local New Culture and New Criticism in the Context of Media Transformation—A Review of Li Yangquan & Xu Miaomiao's Media Culture

Ling Zheng（凌    正）

Abstract: The transformation of media has profoundly reshaped the landscape of human culture. By conducting research on the emerging media phenomena in contemporary China—such as bullet comments, ACG culture, online games, online literary language, and WeChat official accounts—the book Media Culture identifies the new dimensions of contemporary culture amid media transformation, namely the prominence of interactivity and emotionality, the deepening of identification with the virtual world, and the cross-media expression of traditional literature and art. It analyzes the localized characteristics of contemporary Chinese media culture: by examining the development stages of different media, comparing the characteristics of media in different regions, and engaging in dialogue with Chinese and foreign media theories, it highlights the uniqueness of localized media culture. Additionally, the book constructs a time-adaptive perspective of media criticism, advocating for penetrating the surface of media phenomena to conduct in-depth mechanism analysis, considering the interactive relationship between traditional and new media, and reflecting on the potential drawbacks of new media from a dialectical perspective. The work not only accurately captures emerging media phenomena but is also theoretically profound and grounded in a localized perspective. It holds significant importance for promoting the construction of a subjective Chinese media criticism system and understanding the evolutionary logic of human culture in the digital age.

Keywords: media culture; localization; media criticism

Author Biography: Ling Zheng, PhD Candidate, Institute of Arts and Aesthetic Education, Capital Normal University Research Focus: Media Arts; Internet-based Literary and Artistic

Creation. E-mail: 519115106@qq.com.

题目：媒介变革中的本土新文化与新批评——评黎杨全、许苗苗《媒介文化》

摘要：媒介变革深刻重塑人类文化面貌。《媒介文化》一书通过对当代中国涌现的弹幕、二次元、网络游戏、网络文学语言、微信公众号等新兴媒介现象展开研究，指出了媒介转型下当代文化的新尺度，即交互性与情感性的凸显、虚拟世界认同的深化及传统文艺的跨媒介表达；辨析了当代中国媒介文化的本土性特征，通过考察不同媒介的发展阶段、对比不同地域的媒介特点，并与中外媒介理论对话，凸显本土媒介文化的独特性；建构因时而变的媒介批评观，主张穿透媒介现象表层、深入机制分析，兼顾新旧媒介互动关系，并以辩证视角反思新媒介潜在弊端。作品兼具对新兴媒介现象的精准把握，以及理论深度与本土视野，对推动构建主体性中国媒介文化批评体系、理解数字时代人类文化演进逻辑有重要意义。

关键词：媒介文化；本土性；媒介批评

作者简介：凌正，首都师范大学艺术与美育研究院博士研究生。研究方向：媒体艺术；网络文艺创作。电子邮箱：519115106@qq.com。

Received: 21 Sep 2025 / Revised: 01 Nov 2025 / Accepted: 01 Nov 2025 / Published online: 30 Nov 2025 / Print published: 30 Dec 2025