Modern Media Studies
MMS, Vol. 2, No. 1, 2026, pp.46-54.
Print ISSN: 3078-3151; Online ISSN: 3104-5049
Journal homepage: https://www.mmsjournal.com
DOI: Https://doi.org/10.64058/mms260105ccngs
动画电影在来华俄罗斯留学生中的传播效能研究
孙 荣（Sun Rong），张 男（Zhang Nan）， 孙 澳（Sun Ao）
摘要：本研究以“新国潮”动画电影为跨文化传播样本，聚焦《哪吒2》《浪浪山的小妖怪》与《白蛇：缘起》三部典型文本，以来华俄罗斯留学生为受众对象，系统探究其传播效能。研究采用质性方法，通过深度访谈考察受众对影片中传统文化符号与现代价值观的“解码”机制。研究发现，新国潮电影的传播效能呈现显著分层：以视觉奇观与普世情感为载体的“低语境”内容最易引发共鸣，构成传播的“情感接口”；依托高浓度文史知识与文化隐喻的“高语境”内容则面临明显的“文化折扣”，形成“认知隔膜”；而电影对传统元素的现代性转译，成为激发青年受众“协商式解码”与深度文化对话的关键。基于此，本研究构建了“情感连接—认知隔膜—意义协商”三维效能分析模型，旨在为国产电影内容的国际化传播提供理论参照与实践启示。
关键词：新国潮动画电影；跨文化传播；传播效能；来华俄罗斯留学生
作者简介：孙荣，广州新华学院讲师/广州大学人文学院博士研究生，研究方向：国际中文教育，语言与文化。电邮：nancysun2012@163.com。张男（通讯作者），广州大学人文学院博士研究生/武昌工学院讲师，研究方向：华文教育，国际中文教学。电邮：1226480736@qq.com。孙澳，东莞实验中学教师，研究方向：语文教育。电邮：964190154@qq.com。
Title: Cross-cultural Communication of New Guochao: A Study on the Communication Effectiveness of Animated Films among Russian Students in China
Abstract: This study examines the cross-cultural communication of New Guochao animated films, focusing on three representative works: Ne Zha 2, The Little Monsters of Langlang Mountain, and White Snake: Origin. Targeting Russian students in China, the research systematically investigates their reception dynamics. Employing qualitative methods, in-depth interviews were conducted to analyze how audiences decode traditional cultural symbols and modern values within these films. The findings reveal distinct hierarchical patterns in communication effectiveness: “low-context” content, featuring visual spectacles and universal emotions is most effectively resonates, forming an “emotional interface”; “high-context” content rich in historical and cultural metaphors encounters significant “cultural discount”, creating “cognitive barriers”; meanwhile, the modern reinterpretation of traditional elements becomes pivotal for stimulating young audiences’ “negotiated decoding” and deep cultural dialogue. Building on this, the study develops a three-dimensional efficacy model of “emotional connection—cognitive barriers—meaning negotiation”, aiming to provide theoretical frameworks and practical insights for internationalizing Chinese film content.
Keywords: New Guochao Animation Films; Cross-cultural Communication; Communication Effectiveness; Russian International Students in China
Author Biographies: Sun Rong, Lecturer, Guangzhou Xinhua University, and Ed.D. candidate, Guangzhou University. Research interests: International Chinese Language Education, Language and Culture. E-mail: nancysun2012@163.com. Zhang Nan (Corresponding Author), Ed.D. candidate, at the School of Humanities, Guangzhou University, and Lecturer, Wuchang Institute of Technology. Research interests: Overseas Chinese Education, International Chinese Teaching. E-mail: 1226480736@qq.com.Sun Ao, Chinese Teacher, Dongguan Experimental Middle School. Research interests: Chinese Language Education, Language and Culture. E-mail: 964190154@qq.com.
Received: 26 Jan 2026 / Revised: 23 Mar 2026 / Accepted: 24 Apr 2026 / Published online: 30 Apr 2026 / Print published: 30 May 2026.
